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Sales Shuru

GrowthOS — AI product planning for software teams.
Idea → PRD → Sprint → Delivery.

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© 2026 Sales Shuru. GrowthOS. All rights reserved.
Privacy

Privacy Policy

How Sales Shuru handles your data across our website and products — transparent, minimal, and built for Indian B2B teams.

8 min read13 sectionsUpdated 1 June 2026
We never sell your dataData stored in India (AWS Mumbai)DPDP Act aligned

On this page

  • 1Overview
  • 2Products covered
  • 3Data we collect
  • 4How we use your data
  • 5Legal basis (India)
  • 6Cookies & analytics
  • 7Who we share data with
  • 8Data retention
  • 9Security
  • 10Your rights
  • 11Children
  • 12International transfers
  • 13Changes to this policy
Terms of Service
1

Overview

Sales Shuru ("we", "us", "our") operates salesshuru.com and related SaaS products for Indian B2B teams. This Privacy Policy explains what personal data we collect, why we collect it, how long we keep it, and the choices you have.

We design our products with privacy in mind: we collect only what we need to run the service, respond to you, and improve the product.

We do not sell your personal data. Ever.

This policy applies to visitors of our marketing website and users of our products listed below. Product-specific settings (e.g. workspace admin controls) may offer additional options.

2

Products covered

This policy covers data processed when you use GrowthOS and our marketing website.

GrowthOS

AI product planning — Idea Lab, PRD Studio, backlog, sprint planning

Each product may process different categories of data depending on how you use it. Workspace owners and admins control most team data inside the product.

3

Data we collect

Information you provide

  • Name, email, phone, company name, and role when you register, book a demo, or submit a form
  • GSTIN and billing details when you subscribe to a paid plan
  • Messages you send us (support tickets, demo requests, productivity audit submissions)
  • Content you create in our products (tasks, deals, candidates, sequences, files you upload)

Information collected automatically

  • Device and browser type, approximate location (country/region), pages viewed, and referral source
  • Product usage events (e.g. feature usage, errors) to keep the service reliable
  • Session and authentication tokens required to keep you signed in
  • IP address and timestamps for security and fraud prevention

Information from third parties

  • Payment confirmation from Razorpay (we do not store full card numbers)
  • Profile data from integrations you connect (Slack, GitHub, Notion, etc.) — only with your permission
  • Product data you create in GrowthOS (ideas, PRDs, backlog items, sprint plans)
4

How we use your data

We use personal data to:

  • Provide, maintain, and secure our website and products
  • Create and manage your account and workspace
  • Process subscriptions, invoices, and GST-compliant billing
  • Respond to demo requests, support questions, and productivity audit submissions
  • Send transactional emails (receipts, security alerts, product notifications you enable)
  • Send marketing emails only when you opt in — unsubscribe anytime
  • Run AI features you request (sprint planning, standups, lead scoring, etc.) using your workspace context
  • Analyse aggregated, anonymised usage to improve performance and UX
  • Comply with law and enforce our Terms of Service

We do not use your private workspace content to train public AI models. AI processing is scoped to delivering features within your account.

5

Legal basis (India)

We process personal data in accordance with applicable Indian law, including the Digital Personal Data Protection Act, 2023 (DPDP Act) where it applies. Depending on context, we rely on:

  • Consent — e.g. marketing emails, optional cookies, connecting third-party integrations
  • Contract — providing the service you signed up for
  • Legitimate interests — security, fraud prevention, and product improvement (balanced against your rights)
  • Legal obligation — tax records, lawful requests from authorities

Where consent is required, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.

6

Cookies & analytics

We use a minimal cookie set:

  • Essential cookies — authentication, session security, load balancing (required for the service)
  • Analytics — privacy-friendly analytics (e.g. Plausible) that does not use cross-site tracking or sell data to ad networks. No advertising cookies.

You can control cookies through your browser settings. Blocking essential cookies may prevent you from signing in.

7

Who we share data with

We share personal data only when necessary:

  • Infrastructure — AWS (ap-south-1, Mumbai) for hosting and storage
  • Payments — Razorpay for subscription billing
  • AI providers — e.g. Anthropic/AWS Bedrock to power AI features you use (data processed under our agreements)
  • Communications — email and notification providers to deliver transactional messages
  • Scheduling — Cal.com (or similar) when you book a demo through our site
  • Integrations you enable — Slack, GitHub, Notion, WhatsApp, etc., per your workspace settings

All subprocessors are bound by confidentiality and data-processing terms. We do not sell or rent your personal data to third parties for their marketing.

8

Data retention

  • Account data — kept while your account is active and for a reasonable period after closure to handle disputes and legal obligations
  • Billing records — retained as required under Indian tax and accounting law (typically 7 years)
  • Marketing leads — until you unsubscribe or ask us to delete your details
  • Support logs — typically up to 24 months, unless needed longer for security investigations

Workspace admins may export or delete workspace data subject to product capabilities and their own compliance requirements.

9

Security

We protect data using measures appropriate to a B2B SaaS platform, including:

  • Encryption in transit (TLS) and encryption at rest for stored data
  • Role-based access controls and audit logging on enterprise tiers
  • Regular backups and monitoring in AWS ap-south-1
  • Security reviews for authentication, API access, and payment flows

No method of transmission over the internet is 100% secure. If you believe your account has been compromised, contact support@salesshuru.com immediately.

10

Your rights

Depending on applicable law, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data (subject to legal retention requirements)
  • Withdraw consent for optional processing (e.g. marketing)
  • Export your data in a portable format where the product supports it
  • Nominate a person to exercise rights on your behalf in certain circumstances (DPDP Act)

To exercise these rights, email privacy@salesshuru.com. We respond within 30 days for most requests.

Grievance officer (DPDP Act): For complaints under Indian data protection law, contact our Grievance Officer at grievance@salesshuru.com. We will acknowledge complaints within the timelines prescribed by applicable regulations.

11

Children

Our services are intended for businesses and professionals. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us data, contact privacy@salesshuru.com and we will delete it promptly.

12

International transfers

Primary data storage is in India (AWS ap-south-1). Some subprocessors (e.g. AI or email providers) may process data in other countries. Where data leaves India, we ensure appropriate safeguards through contractual protections and vendor assessments.

13

Changes to this policy

We may update this Privacy Policy when we launch new products, change subprocessors, or when law requires it. We will post the revised policy on this page and update the "Last updated" date. Material changes affecting existing customers will be communicated by email or in-product notice where appropriate.

Questions about privacy?

Reach our privacy team at privacy@salesshuru.com. Account help: support@salesshuru.com.

Terms of Service